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Fitness New Zealand (Fitness NZ), the trade body for health clubs in New Zealand, is working with the UK’s Dr Melvyn Hillsdon to undertake the country’s first national retention and attrition audit.
news •
10 Jan 2006
The Retention Convention is back for 2016 with a second installment, featuring a bumper
cast of health and fitness speakers who will focus on how to improve customer
experiences.
news •
07 Mar 2016
A number of the health and fitness industry’s leading retention experts are to
stage a one-off UK conference examining how to hold on to gym members in a
fast-changing market.
news •
19 Jan 2015
Retention expert Dr Paul Bedford is to hold an extended Retention Convention in the UK
next year, focusing on improving customer experiences in the increasingly competitive
gym market.
news •
03 Dec 2015
It’s been dubbed ‘the new smoking’ but sitting might not be as bad for your health as first
feared, according to new research.
news •
14 Oct 2015
Retention is not the opposite of attrition. Big data is not the same as large data. Real
brand engagement is about understanding the person that's right in front of you.
news •
07 Jun 2016
Tom Walker looks at key employers in the health and
fitness recruitment market
HCM Handbook 2019
A new research and educational initiative aims to help fitness operators improve the
customer
experience they offer, by providing insight into the interactions they have with members.
news •
07 Mar 2018
The fitness industry is struggling to collect robust retention data, says Dr Paul Bedford
HCM issue 3 2013
Health club operators across the globe are being offered the chance to gain key business
insights from industry renowned retention experts via a live stream of next month’s
Retention Convention.
news •
15 Apr 2015
Clubs must make people believe they can be active today, and make them want to be by telling them how good it will make them feel – today, says Kate Cracknell
HCM issue 7 2014
The UK health club sector could grow to engage
up to 35 per cent of the population, according to
a Fitronics study, reports Marc Jones
HCM issue 3 2022
Operators must harness the power of positive feedback to enhance their services, facilities and brands
HCM issue 7 2015
Operators need to do much more to help members understand nutrition and balancing calories for weight management, says Kate Cracknell
HCM issue 2 2015
New research shows many members are disenchanted with their clubs. It’s time to start talking, says Kate Cracknell
HCM issue 4 2017
The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports
HCM issue 7 2015
Think retention was bad before? It's now worse than ever,
according to new research from Dr Paul Bedford
HCM Handbook 2014
Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford
HCM issue 9 2013
Are gyms currently maximising the revenue and retention potential of group exercise, asks Kate Cracknell
HCM issue 4 2013
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Francesca Cooper-Boden says
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D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM magazine
As more people join clubs to support their mental
health, fitness professionals need to be empowered to
take a holistic approach. Kath Hudson shares useful
tools discussed at the ACE summit on mental health
HCM magazine
As health club operators move to incorporate recovery into their
offerings to meet growing consumer demand, Steph Eaves takes a
look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you.
[email protected]
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
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